Tidal Insights

Consumer feedback and survey research for local businesses and community organizations.

Tidal Insights helps businesses and organizations better understand their customers through approachable, easy-to-understand survey research. From customer experience feedback to product preferences and event insights, the goal is to turn feedback into practical ideas and improvements.

Why Tidal Insights?

Not every business needs a large-scale research agency. But doing customer research on your own can also be harder than it looks.
Tidal Insights offers a more guided, approachable option for businesses that want meaningful feedback without an overwhelming process.We bring together academic research thinking and practical market research, with a focus on thoughtful survey design, ethical participant experiences, clear analysis, and useful reporting.

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• Frequently Asked Questions
• Services

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About

Hi, I’m Mikaela O’Regan, founder of Tidal Insights.I recently completed my MSc in Business at Dalhousie University with a concentration in marketing and consumer behavior. My background includes survey research, data analysis, and customer insight work through both academic and professional projects.My goal with Tidal Insights is to bridge academic research and practical market research, making thoughtful methods more accessible to small businesses and community-focused organizations.

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Services

Customer Feedback SurveysShort surveys designed to gather customer opinions, experiences, and preferences.Consumer Insights & ReportingClear summaries of findings with practical takeaways and visual results.Community & Event FeedbackFeedback collection for local events, organizations, and community initiatives.Survey Design SupportHelp creating surveys that are easy to understand and useful for decision-making.

Report Example

Recent Project:

Churned Ice CreamCustomer feedback survey conducted to better understand customer experiences, flavour preferences, and opportunities for future growth.

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Our Approach

Research that feels human.

Tidal Insights helps small businesses and community-focused organizations better understand their customers through thoughtful, ethical, and approachable research.We were created from a love of research: asking good questions, listening carefully, finding patterns, and turning feedback into clear insights that businesses can actually use.Our work brings together academic research thinking and practical market research. That means we care about strong survey design, meaningful measurement, clear analysis, and participant experiences that feel respectful — not confusing, rushed, or extractive.Research can be rigorous and human. Tidal Insights is built around both.

Why work with Tidal Insights?

Some businesses collect feedback on their own, but it can be difficult to know what to ask, how to avoid biased questions, how to interpret responses, and how to turn the results into useful next steps.Other businesses may not need a large-scale research process. They may simply want a more personal, approachable, and guided way to understand their customers, visitors, members, or community.Tidal Insights sits between these two options.We bring research training, careful survey design, practical analysis, and clear reporting together in a way that is accessible for small businesses and community-focused organizations.Our goal is to make research feel useful, ethical, and manageable.

What makes us different

We bridge academic and practical research

Tidal Insights brings together the care of academic research and the real-world needs of market research.When it makes sense, we may use established research ideas, tested survey scales, behavioural insights, or experimental designs to help answer practical business questions.Not every project needs to be complicated. Sometimes a clear customer feedback survey is the right choice. Other times, a business may benefit from testing different ideas, messages, products, or customer experiences.We focus on choosing the right method for the question.

We care about the participant experience

Good research depends on the people who take part.We aim to design surveys that are clear, respectful, and worthwhile to complete. Participants should understand what they are being asked to do, how their feedback may be used, and why their input matters.When possible, we also believe in sharing findings back with participants or the wider community in a way that protects privacy and confidentiality.

We value clear, useful reporting

Data is only helpful when people can understand it.Tidal Insights focuses on reports that are clear, visual, and practical. We do not just collect responses and send charts. We look for the story in the results, explain what the findings mean, and highlight possible next steps.

We believe in thoughtful, transparent research

We aim to be clear with clients and participants throughout the research process.That includes thoughtful survey wording, appropriate privacy practices, honest reporting, and research designs that fit the client’s actual goals.

We keep research collaborative

Tidal Insights is built around a collaborative approach to research.As we grow, we want to avoid a disconnected process where people only see one small part of a project and never see the final result. We believe people do better work when they understand the purpose of the project, how their work fits in, and what the research helped uncover.

Our Values

Ethical

We treat participants, clients, and collaborators with respect. We aim to ask questions that are useful, appropriate, and clearly explained.

Useful

We focus on insights that help businesses understand their customers and make more informed decisions.

Human

We believe research should feel approachable, not overwhelming.

Curious

We are always learning — whether that means exploring new tools, improving survey design, testing new methods, or finding better ways to visualize results.

Collaborative

We believe the best research comes from clear communication, shared understanding, and a focus on solving problems.

For participants

If you take part in a Tidal Insights survey, your feedback matters.We aim to make our surveys clear, respectful, and easy to complete. Before participating, you should be told what the research is generally about, who is conducting it, how your responses may be used, and whether any personal information is being collected.When possible, we also aim to share selected findings back with participants or the public, so people can see what their feedback helped uncover.Participation should always feel voluntary, informed, and worthwhile.

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Frequently Asked Questions

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